Clear and concise communication is one of the key factors for success in retail. Efficient business process requires constant communication between different employees of the retail; many times situated at different locations. It is astonishing to observe that a staggering number of retailers are using WhatsApp as their preferred tool of communication. Indeed, the instant
Retail is a fast paced and dynamic industry. Add to that rapidly evolving factors such as changes in consumer preferences, economic uncertainties etc. As a result, the retailer has to be on guard for several risks in areas such as in-store management, expense tracking, marketing promotions, location, brand image, price and quality. Additionally, the threat
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